Colony House Motor Lodge

Originally constructed in 1959, the Colony House Motor Lodge is a rare surviving example of roadside Googie architecture in Roanoke, Virginia. Inspired by the optimism of the Atomic Age, early space exploration, and America’s growing car culture, the property once served as a distinctive waypoint for travelers exploring the Blue Ridge Mountains. After years of disuse and deterioration, the National Register-listed landmark was restored and reimagined as a boutique hospitality destination that celebrates its unmistakable mid-century character.

G&H’s Interior Design team collaborated closely with the Owner, Architect, Owner’s Representative, and contractor to develop the project from initial concept through design development. The design preserves defining architectural elements, including the large triangular windows and distinctive guestroom panels and beams, while introducing modern amenities, code-compliant bathrooms, and thoughtfully integrated accessibility improvements. Inspired by Eames, Herman Miller, Knoll, and the compact technological innovations of the 1950s, the interiors pair playful retro details with highly efficient planning.

With more than ten unique guestroom configurations, the team developed adaptable custom millwork and built-ins that provide consistent amenities across rooms of varying sizes. Flexible meeting and lounge spaces support family gatherings, business retreats, lectures, and other events, while a custom hospitality station reinforces the cohesive design language. The result is an immersive, time-capsule experience that transforms a once-endangered roadside stop into a destination in its own right—minutes from downtown Roanoke, the Blue Ridge Parkway, and the region’s cultural and outdoor attractions.